In Fall of 2023, I was assigned as Creative Director for the account of Panasonic Kitchen. Managing a team of 7 (along with a laundry list of influencers we sourced for the project), I have worked with the Panasonic Kitchen team to grow their social video footprint, with a particular focus on TikTok.

In the two months or so since we launched the account, we have garners nearly 25K organic followers and nearly 100K organic likes, all while promoting Panasonic’s line of countertop kitchen appliances and accessories.