Beginning in 2017, the Netflix socials were taken over by a new creative team dubbed "The Writers Room" (where I was the very first hire) - the mission statement being to speak to audiences online with an authentic, fan-centric approach.

The department was so successful that during my five year tenure, Netflix's socials grew like rockets: Instagram followers went from 3.4 million to 31.2 million, Twitter followers went from 2.5 million to 20.5 million, and Tiktok followers went from nonexistant to over 28 million.