Starting in early 2021, Netflix made the decision to buy a billboard in a prime location on Sunset Blvd and do "something creative" with it.

What we came up with was a classic movie theater marquee, but with messages, branding and design that changed each week on Tuesday evening, tuned into (and generating) the cultural and social conversations surrounding Netflix original titles.

I wrote and oversaw the creation of all of these, and won two Bronze Pencils from the One Show for my work.