In the Spring of 2023, the team from LUMIX approached me to produce a version of Sony’s famed “camera camp”.

I felt that simply copying this format would be underwhelming, and instead pitched them on a full reality-competition style show wherein we pitted popular film influencers against each other in daily movie-making challenges.

The final result was a social TV show that premiered at Sundance’s Brand Storytelling festival, earned 29M impressions across social, and logged over 85,000 watch hours on YouTube. The show was a rounding success with the client and audiences, and Season 2 is already in pre-production.

I planned, wrote and directed the entire project - and even designed the logo ;)