From 2022 to 2023, I was under a consulting retainer with the nice folks at Lionsgate to draft social marketing plans for several large titles, including the bombastic J.Lo rom-com “Shotgun Wedding” and the pulp action WW2 film “SISU”.

Both films were resounding successes with audiences online, and I was particularly proud of my recommendation that Lionsgate platform Jennifer Coolidge’s Shotgun Wedding role in their digital marketing activations, which was a massive success (you likely remember the clip of her blowing away a few pirates with a submachine gun, which went nuts on Instagram, TikTok, and Twitter).